Ulta Beauty Rewards members can choose one complimentary beauty gift during their birthday month. The best part is that an eligible member can redeem the gift inside an Ulta Beauty store without making a purchase, while supplies last.
This is a birthday loyalty reward, not a sample that Ulta automatically mails to everyone. You must join the free rewards program, add your birthday to your profile, and be opted in to receive marketing communications before your birthday month.
How to claim the Ulta birthday gift
- Join Ulta Beauty Rewards for free.
- Add your birth date to your member profile and make sure you receive Ulta emails or have the Ulta app before your birthday month begins.
- During your birthday month, look for the birthday offer in your email or app.
- To redeem without a purchase, show the valid birthday coupon code at a participating U.S. Ulta Beauty store.
Ulta’s official birthday-gift page currently shows a rotating selection of deluxe and travel-size beauty products. The available choices can differ between stores and online and may change during the year, so check the live page or your coupon rather than expecting one specific item.
In-store, pickup, and online rules are different
- In store: no purchase is necessary, but you need the birthday coupon code from your email or the Ulta app.
- Pickup: the order must include an eligible non-marketplace merchandise purchase greater than $0.
- Ulta.com or the Ulta app: you must be signed in and make an eligible non-marketplace merchandise purchase greater than $0. Shipping charges may apply.
The reward is not valid through third-party delivery marketplaces or other outside sales channels. It cannot be exchanged for cash or a gift card.
Important limitations
Each eligible member can receive one birthday gift per calendar year. The coupon is valid only during the member’s birthday month, and all gifts are limited to available quantities. Ulta does not promise substitutes or rainchecks if a selection runs out. The company can also change the gift assortment or the benefit itself.
Because birthday eligibility is tied to your account and birth month, there is no single calendar expiration date for everyone. Check the date and instructions on your own birthday offer before making a trip.
Is it worth claiming?
If an Ulta store is convenient, this is a strong birthday freebie because the in-store option does not require a purchase. An online redemption is less compelling if you would be buying something only to receive the gift, especially when shipping may apply. Treat the gift as a useful extra rather than a reason to spend unnecessarily.
Have you claimed an Ulta birthday gift? Share which gift was available, whether the coupon worked, and any helpful details for other freebie hunters.
Verified against Ulta Beauty’s official Rewards Terms and Conditions and birthday-rewards page on October 26, 2026. Featured photo by Ekaterina Shevchenko on Unsplash.
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